Raul Espada

Current

• Partner at Mom Save Our Soul

Past

• Sales Manager at Diageo
• Johnnie Walker Brand Manager at Diageo
• Product Manager at Dinosol Supermarkets

• Brand Manager at Eli Lilly

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Education

• IE (Instituto de Empresa)
• Universidad Autónoma de Madrid

Connections

187 connections

Industry

Marketing and Advertising

Websites

• My Blog
• My Company

Raul Espada’s Summary

Raul Espada’s Specialties:

Digital Marketing, Below the line, brand building, On premise channel, experiential marketing.

Raul Espada’s Experience

• Partner

  Mom Save Our Soul

  (Marketing and Advertising industry)

  September 2009 — Present (4 months)

  Partner and Head of Strategy at MOM, full service agency, working for main customers in the Canaries: SABMiller (Dorada, Tropical, Peroni..), JTI (Camel, Winston, Coronas), La Caja de Canarias, Naviera Armas, Patronato de Turismo de Gran Canaria...

• Sales Manager

  Diageo

  (Public Company; DEO; Wine and Spirits industry)

  May 2009 — September 2009 (5 months)

  Managing a 5 people team focused on developing Diageo portfolio in the On trade channel

• Johnnie Walker Brand Manager

  Diageo

  (Public Company; DEO; Wine and Spirits industry)

  November 2006 — April 2009 (2 years 6 months)

  2 years and a half managing one of the most iconic brands in the Canaries. During this period we went one step ahead, making 2 big scale mentor/events with a great PR coverage: "La noche del año" and "Black Unseen". This one received the Best event of the year award, at the Canaries advertising and marketing Festival.
  
  With Johnnie Walker Blue Label, I designed and implemented one money can´t buy experience. Blue experience by Arzak, a gourmet mentor created by Juan María Arzak. This program received a special mention at the DIAGEO European Marketing awards (2007)

• Product Manager

  Dinosol Supermarkets

  (Privately Held; 1001-5000 employees; Retail industry)

  2005 — 2006 (1 year )

• Brand Manager

  Eli Lilly

  (Public Company; LLY; Pharmaceuticals industry)

  2001 — 2005 (4 years )

  At the Primary Care division I had the chance to manage 2 key brands for Lilly: Zyprexa and Prozac. Most remarkable project was the leading role I held in the developing of the White Paper on depression treatment in Spain. Relations with medical societies and Media to spread results in order to generate PR coverage.

Raul Espada’s Education

• IE (Instituto de Empresa)

  MBA , Business , 2000 — 2001

• Universidad Autónoma de Madrid

  Law , 1995 — 2000

Additional Information

Raul Espada’s Websites:

• My Blog
• My Company

Raul Espada’s Groups:

•    ieCommunities
•    inusual
•    eMarketing Association Network
•    Online Marketing Expo (OMExpo)
•    Digital Marketing
•    Social Media Marketing
•    Canarias
•    IE Business School Alumni
•    Marketing bloggers
•    Social Media Marketing Spain
•    Experiential Marketing and Naming Rights Professionals
•    World's Top MBA Programs
•    Marketing Relacional & Social Media
•    Profesionales y Headhunters en Español
•    Canarias Marketing y Publicidad
•    Foro Desarrollo y Progreso de Canarias

Raul Espada’s Honors:

- Finalista mejor programa super Premium. Diageo european Marketing awards 2008.

- Premio el mejor Evento del año en Canarias. "Black Unseen". Festival de Publicidad y marketing Las Iniciativas 2009

- Premio Escoex al Profesional más destacado del año. Festival de Publicidad y marketing Las Iniciativas 2009