Oscar Ugaz

Current

• Digital Business Manager at Real Madrid C.F.
• Director at PMI WW (Tribal DDB)

Past

• Director at Young & Rubicam Inc.

Education

• University of Pennsylvania - The Wharton School
• Universidad del Pacífico
• Universidad de Lima

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Recommended

6 people have recommended Oscar

Connections

244 connections

Industry

Internet

Websites

• My Company
• My Blog
• My Company

Oscar Ugaz’s Summary

Oscar Ugaz is Manager of Digital Business at Real Madrid C.F. He is in charge of the ecommerce business, the commercial strategy of realmadrid.com portals and the social media strategy of the Club.

A former advertising executive, his career began in 1995 at Young & Rubicam where he was account director for Citibank, Colgate Palmolive, Diners Club International, Ericsson Mobile Phone and United Airlines.

In 2001, he became director of strategy and new business at PMI – Tribal DDB Needham, an interactive agency with headquarters in Lima, Peru. His work focused on developing online strategies and implement Internet and new media projects for BBVA, Nextel, SABMiller, Telefonica and Toyota Motor Company.

In 2006, PMIWW began its process of expansion opening offices in London and Madrid. Ugaz, has been director of the Madrid office since then.

Oscar has an MBA from Universidad del Pacifico and has been consultant and teacher assistant of the Wharton Business School GCP Project

He lives in Madrid

Oscar Ugaz’s Specialties:

Business Strategy, Advertising, Online and Offline Marketing, Sales, Sports Marketing.

Oscar Ugaz’s Experience

• Digital Business Manager

  Real Madrid C.F.

  (Non-Profit; 501-1000 employees; Sports industry)

  October 2007 — Present (2 years 3 months)

• Director

  PMI WW (Tribal DDB)

  (Internet industry)

  January 2001 — Present (9 years )

• Director

  Young & Rubicam Inc.

  (Public Company; 10,001 or more employees; Marketing and Advertising industry)

  December 1995 — December 2000 (5 years 1 month)

Oscar Ugaz’s Education

• University of Pennsylvania - The Wharton School

  GCP Program. Global Consultancy 2003 — 2004

  Consultant and Teacher Assistant of the Global Consultancy Practicum Program. Development of business and marketing strategy for Latin American companies interested in entering or expanding its position in the U.S. market

• Universidad del Pacífico

  MBA , Business Administration. Degree in Strategy and Marketing , 2001 — 2004

• Universidad de Lima

  1990 — 1995

Additional Information

Oscar Ugaz’s Websites:

• My Company
• My Blog
• My Company

Oscar Ugaz’s Interests:

new technology, new media, digital marketing, business consultancy and strategy

Oscar Ugaz’s Groups:

The Wharton School of the University of Pennsylvania, Global Consulting Practicum Alumni.

•    Sport and Exercise Professionals Network
•    Sports Marketing and PR Pros
•    Sports Marketing 2.0
•    Online Marketing Expo (OMExpo)
•    Wharton Global Consulting Practicum (GCP) FRIENDS
•    Real Madrid Supporter
•    Sports Business
•    In the goal
•    Young & Rubicam Alumni in the world
•    Media & Entertainment Professionals
•    Experiential Marketing and Naming Rights Professionals
•    adidas marketeers
•    Football Partnerships
•    Soccer Business
•    Soccerex Network
•    Online Advertising Group
•    Game Payments
•    The Stadium Technology Group
•    Universidad del Pacífico - Grupo oficial
•    F.C. Business Magazine
•    Major Players
•    April Networking group - Israel
•    TEDxMadrid

Oscar Ugaz’s Contact Settings

Interested In:

• career opportunities
• consulting offers
• new ventures
• expertise requests
• business deals