Dr. Juan Manuel Roca [950+] juanmanuelroca@hotmail.com

Current

Director of Communications and Brand (part time) at Deusto Business School
External communications advisor of the Ministry of Education of the Spanish Government at Freelance
Publishing 'scout' of management books. Author of EL REINO DE LA HUMILDAD and REVOLUCIÓN LINKEDIN at Grupo Planeta

Member of the Executive Committee of the Spanish Management Journalists Association at Mass Media
Member of the International Association of Business Education Journalists. at Mass Media
Professor of Media management, Newspaper writting and editing, and Corporate Reputation at C. Villanueva I U. Nebrija I U. Comillas-ICADE (Visiting)

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Past

Editor of management and business education at La Gaceta de los Negocios

Education

Universidad de Navarra
INSEAD and IAI / Research fellow at Oxford (Saïd Business School) and visiting fellow at INSEAD

Recommended

1 person has recommended Dr. Juan Manuel

Connections

500+ connections

Industry

Public Relations and Communications

Websites

My Blog

Dr. Juan Manuel Roca [950+] juanmanuelroca@hotmail.com’s Summary

My name is Juan Manuel Roca and I've just named Director of Communications and Brand at Deusto Business School. I love intangibles issues, such as communications, corporate reputation, brand, and so on. So far I've combined my professional career with my academic and research career. On the one hand, I'm Ph.D. in Communication from University of Navarra and Master in Media Management from U. Navarra-IESE, as well as visiting research fellow at Oxford and INSEAD. On the other hand, that is, from a professional perspective, I was the editor of Sports in the El Salvador daily LA PRENSA GRAFICA (2000-2001). Then I came back to Spain and I worked for the dailies LA VOZ DE GALICIA (2002) and EL CORREO GALLEGO (2005), in which I was the development coordinator of the online division. Finally, I’ve been working for three years (2005-2008) as editor of management and business education in the Spanish financial daily LA GACETA. Now I start a new step in my career, first as freelance collaborating for Spanish, British and American dailies and magazines, but my hope is to enter the managerial world as director of communication of a company. I would be delighted to be the head of communication of a business school, what I've just accomplished. But, apart from and due to my background in both communication and corporate reputation, I want to enter consulting. In fact, many professors at INSEAD, for instance, always say to me that I am strategic consulting minded. My e-mail is juanmanuelroca@hotmail.com.

Dr. Juan Manuel Roca [950+] juanmanuelroca@hotmail.com’s Specialties:

- Media management and newspaper editing.
- Communications, branding and Corporate reputation: 360º Integral Communication.
- CSR and sustainability strategy and best practices.
- Management and business education sector.
- Consulting

Dr. Juan Manuel Roca [950+] juanmanuelroca@hotmail.com’s Experience

Director of Communications and Brand (part time)

Deusto Business School

(Public Relations and Communications industry)

November 2009 — Present (2 months)
External communications advisor of the Ministry of Education of the Spanish Government

Freelance

(Online Media industry)

October 2009 — Present (3 months)

I manage the communication of the higher education project "Campus de la excelencia internacional", developed by the Ministry of Educartion around the Bolonia process
Publishing 'scout' of management books. Author of EL REINO DE LA HUMILDAD and REVOLUCIÓN LINKEDIN

Grupo Planeta

(Privately Held; Publishing industry)

January 2009 — Present (1 year )
Member of the Executive Committee of the Spanish Management Journalists Association

Mass Media

(Online Media industry)

2008 — Present (1 year )
Member of the International Association of Business Education Journalists.

Mass Media

(Online Media industry)

June 2008 — Present (1 year 7 months)
Professor of Media management, Newspaper writting and editing, and Corporate Reputation

C. Villanueva I U. Nebrija I U. Comillas-ICADE (Visiting)

(Education Management industry)

February 2003 — Present (6 years 11 months)
Editor of management and business education

La Gaceta de los Negocios

(Privately Held; Newspapers industry)

June 2005 — October 2008 (3 years 5 months)

Dr. Juan Manuel Roca [950+] juanmanuelroca@hotmail.com’s Education

Universidad de Navarra

Ph.D. , Periodismo , 1996 — 2000

Programmes at INSEAD and IAI. Fellow research at Oxford and INSEAD.

Activities and Societies:

PhD
INSEAD and IAI / Research fellow at Oxford (Saïd Business School) and visiting fellow at INSEAD

Ph.D. , Comunicación

Activities and Societies:

INSEAD and IAI
Research at Oxford and INSEAD

Additional Information

Dr. Juan Manuel Roca [950+] juanmanuelroca@hotmail.com’s Websites:

My Blog

Dr. Juan Manuel Roca [950+] juanmanuelroca@hotmail.com’s Groups:

Employer branding
Personal Branding Network
GroupLinked.com (Open Networkers)
RecruitingBlogs
Speakers and Panelists
The Economist Newspaper readers
Recruitment Consultants and Staffing Professionals (30.000+)
International Association of Business Communicators (IABC)
Brand & Communications Management
Brand 3.0
Periodismo Económico
Corporate Communications Executive Network
Linked 2 Leadership
Media Professionals Worldwide
Public Relations and Communications Professionals
Blue Ocean Strategy
MBA Focus
Alumnos del Programa Superior de Especialización en Análisis y Gestión de Intangibles
brandhackers
MBA Alumni Spain
Global Brand Forum
Tools of Change for Publishing
Social Media Marketing Spain
Brand Gurus
AUTHENTIC PERSONAL BRANDING
Crisis Communication
twitter innovators Innovation & Creativity Network of Tweeters
Future Trends
Social Enterprise Network - MojaLink
Dircom - Asociación de Directivos de Comunicación
COMUNICACIÓN DE CRISIS +1600 miembros
The EGSM Educatis Graduate School of Management
Online Community Manager
ANTIGUOS ALUMNOS MGEC
Top World Leaders
Leaders & Thinkers
Innovation Management Institute
Unience
Reputation Institute
PERSONAL BRANDING UNIVERSITY
World Business Leaders
Asociación Española de Responsables de Comunidades Online
emotionalbranding.com
Alumni FCOM Universidad de Navarra
Management 2.0 en red
Dirección de Comunidades Virtuales: El Community Manager como clave del éxito
Club de Lectura de Marketing Online - The Monday Reading Club
Habilidades directivas 2.0
Nioma Group
SPEAKERS ASSOCIATES