Javier Celaya

Current

• CEO at Grupo Dosdoce de Comunicación Cultural

Past

• Sales & Marketing Spain and Portugal at Commerce One
• Managing Director, Business Development Southern Europe at Burson-Marsteller

Education

• Columbia University - School of International and Public Affairs
• Boston College

Recommended

5 people have recommended Javier

Connections

500+ connections

Industry

Public Relations and Communications

Websites

• My Company
• My Blog

Javier Celaya’s Summary

I have over 20 years experience in marketing and communication counselling.

I have extensive experience in the application of new technologies in communication and marketing strategies. I am the founder of the cultural portal Dosdoce.com and author of the blog Comunicación Cultural. Hold a Master’s Degree in International Relations from Columbia University in New York and BS degree from Boston College.

Author of several books: "Corporate strategies in the web 2.0" (Gestión 2000 - Grupo Planeta, 2008); "Business Communicaction 2.0" (BPMO Ediciones, 2007) and “Blogs in corporate communications” (BPMO Ediciones, 2006) and recently published the study entitled "City Marketing and visibility in the social web" (BPMO Ediciones, 2008); "Book digitalization trends in Spain" (Dosdoce, 2008); "Web 2.0 trends in the publishing sector" (Dosdoce.com 2007) and “The role of communication in book promotion” (Dosdoce.com, 2005). On October 2006 he published the study entitled “The use of Web 2.0 technologies on cultural entities” and, as part of the Kosmopolis Literature Festival, presented the study entitled “The challenges faced by independent publishers” (Dosdoce.com, 2006).

I decided to write these books and studies to help companies better understand the concept of Web 2.0 and to determine the implications it could have on their business model, visibility and positioning on the Net, as well as organizational and human resources policies.

Most businessmen are not very comfortable with the incorporation of social tools such as blogs, wikis or networks in their companies. There is, without a doubt, an initial distrust, a fear which I consider to be human and understandable, but they must understand that their communication model is losing its effectiveness, giving way to a new form of engaging with customers, journalist or shareholders.

Javier Celaya’s Specialties:

Digitalization counselling, Marketing online, Communications counselling, Social Media Training

Javier Celaya’s Experience

• CEO

  Grupo Dosdoce de Comunicación Cultural

  (Educational Institution; Professional Training & Coaching industry)

  January 2004 — Present (6 years )

  Over the last five years, Javier Celaya has collaborated on training and communication projects for institutions such as the Grupo Santillana, Grupo Planeta, Random House Mondadori, Germán Sánchez Ruipérez Foundation, Cataluña Publishers’ Guild, Universidad de Alcalá de Henares, Teacher Training and Educational Innovation Centre of Segovia, Department of the Environment of the Government of Andalucía, Grupo SM, Barcelona Digital Foundation, First Symposium on Reading Universities, Conference on Multiple Intelligence, Telefónica, Obra Social y Cultural de Ibercaja, Salamanca Teacher Training Centre, Coso Foundation, Obra Social de Caja de Ávila, Microsoft, Grupo BPMO, First School Libraries Conference, Training and Resources Centre of the Xunta de Galicia, etc.

• Sales & Marketing Spain and Portugal

  Commerce One

  (Public Company; 1001-5000 employees; CMRC; Computer Software industry)

  November 2000 — November 2003 (3 years 1 month)

  Responsible for creating and implementing the Annual Marketing Business Plan.
  
  Personally execute the strategy and grow the business by taking a hands-on approach to achieve goals and objectives
  
  Oversee and implement comprehensive marketing strategies to include the advertising, public relations, and marketing functions.
  
  In charge of creating lead generation activities and active participation in pre-sales presentations and demos to prospects.
  
  Drafting of corporate presentations and pre-sale proposals to major accounts and prospects.
  
  My responsibilities also include creating short-term action plans and strategies to correctly position and highlight the company’s products against the competition
  
  Oversee and manage media and public relations by coordinating press activities, conducting interviews, disseminating information and acting as company’s spokesperson.

• Managing Director, Business Development Southern Europe

  Burson-Marsteller

  (Public Company; 1001-5000 employees; WPP; Public Relations and Communications industry)

  January 1992 — October 2000 (8 years 10 months)

  Responsible for the daily management of 17 accounts with an estimated annual value of circa USD$ 5 million
  
  A team of 22 professionals directly reported to me in Spain and Portugal.
  
  Provided lead advice and assisting clients in the design and implementation of their marketing, communication and corporate positioning strategies.
  
  Prepared business plans, budgets and accounting functions; monitor monthly expenses/income and conducted analysis to identify areas in which reductions could be made to ensure year-end balanced budgets.
  
  Responsible for the monitoring and development of new products and business segments: New media, liberalization of the telecommunications sector, new information technologies, privatisation of state companies, investor relations and other financial communications issues.
  
  On-going consultancy firms and opinion leaders relationship building, pre-selling and negotiation

Javier Celaya’s Education

• Columbia University - School of International and Public Affairs

  1989 — 1991

• Boston College

  1981 — 1985

Additional Information

Javier Celaya’s Websites:

• My Company
• My Blog

Javier Celaya’s Interests:

Management Training, Publishing trends, Social Media

Javier Celaya’s Groups:

SICARM, LIBER, EBE, OJO BUSCADOR, Internet Global Congres, Educared, InternetNG, Columbia Club of Spain, Dosdoce, CALSI, Beers & Bloogs Barcelona ICG, ESADE, EBE, Gremi de Editores Catalunya, Proyecto Lunar, Universidad Complutense, IPECC, Bakio, 11870, FNAC, FON, OME

•    Columbia Club of Spain
•    Marketing Communication
•    Book Publishing Professionals
•    Network of PR Professionals
•    Burson-Marsteller Group
•    Marketing en Redes Sociales
•    Tools of Change for Publishing
•    Commerce One Alumni
•    Alumni of the Ivy League
•    Dircom - Asociación de Directivos de Comunicación
•    Institución Futuro Network - Think tank independiente
•    Asociación Española de Responsables de Comunidades Online
•    Marketing Relacional & Social Media
•    Valor en red
•    Twitter para los Negocios
•    La Salle Internacional Graduate School Business
•    Management 2.0 en red
•    Pressnet: Periodistas, Periodismo y Medios de Comunicación en Internet
•    SIMO Network
•    IVY GROUPS - The Professional Network for Ivy League Alumni
•    Red Innova & Crea
•    Master comunicacion corporativa e institucional digital web 2.0
•    Alumni Escuela de Excelencia en Liderazgo Telefónica
•    Read Write Web España
•    Buen padre, mejor jefe

Javier Celaya’s Honors:

Merit Certicate: “Student Leadership” 1985
Awarded by the Dean´s Office of Boston College.
Value Added Award 1995 Y&R Group – Campaign “TV without Frontiers” (Toy Manufacturers of Europe)
Value Added Award 1996 Y&R Group – Campaign “Software Piracy” (Business Software Alliance).

Javier Celaya’s Contact Settings

Interested In:

• consulting offers
• new ventures
• expertise requests
• reference requests
• getting back in touch