Francesc Llobet

Current

Director Internet & New Media at Grupo G+J (G+J España - Motorpress Ibérica - GPS) - BERTELSMANN GROUP
Owner at Adverstore.com
Professor at Universitat Oberta de Catalunya

Owner at Sappiens.com

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Past

Founder & CEO at Adverstore.com, advertising for everyone!
Independent Consultant at francescllobet [i-consultants] (Sole Proprietorship)
Founder & CEO at Sappiens.com

Co-Founder & Partner at L&S Assessors
Executive Board Member at RedesTb
Manager Consultant at BKS Asesoramiento
Senior Consultant at Arthur Andersen

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4 more...

Education

Universitat Oberta de Catalunya
ESADE Business School
Sant Ignasi, Sarrià

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Recommended

1 person has recommended Francesc

Connections

290 connections

Industry

Internet

Websites

Francesc Llobet’s Summary

Online Entrepreneur, Consultant and Manager. Based in Barcelona and Madrid. Specialist in defining and launching Internet Businesses and integrating Internet, eBusiness and Innovation in the companies' business strategy.

· Degree in Business & MBA (ESADE Business School, Barcelona). DEA (PhD program) in Information & Knowledge Society (Universitat Oberta de Catalunya)

· 17 years experience as company’s consultant (Arthur Andersen, among others)

· 10 years experience creating, leading and advising internet businesses and Internet projects, both content-media and ecommerce, developing and coordinating all the areas involved (Management, Marketing, technology, etc.)

· Profesor of several Universities in the areas of Strategic Planning, Internet Business Models, Marketing, Online Marketing, Direct Marketing and Relationship Marketing.

· Founder at Sappiens.com and Adverstore.com

· Languages: Catalan, Spanish, English and intermediate level of French

Professional Goals

· Leading Internet projects
· Director of Online Business and Ecommerce
· Director of Online Marketing
· Consulting on Online Business and Online Marketing
· Strategy Consulting in the definition, development and launching of startups.
. Professor on the abovementioned areas

Francesc Llobet’s Specialties:

Internet business definition and launching, Integrating Internet and eBusiness in the companies' business strategy, Internet Business Models, Business Model Innovation, Online Business, Ecommerce, Online Marketing, Direct Marketing, Relationship Marketing, Online Advertising, Pay Per Click Advertising (PPC), Search Engine Optimization (SEO), Affiliate Programs, Web 2.0, New Media, Mobile, Iphone applications

Francesc Llobet’s Experience

Director Internet & New Media

Grupo G+J (G+J España - Motorpress Ibérica - GPS) - BERTELSMANN GROUP

(Publishing industry)

December 2008 — Present (1 year 1 month)

I lead the Business Unit in charge of developing G+J New Media businesses (Internet, mobile,...) for actual brands and new projects.

- Definition of the general business strategy for Internet & New Media businesses of the Group

- Definition of the Internet business vision and differentiation estrategy for the current Internet properties.

- Establishing, executing and following-up goals in terms of audience, revenues and P&L for for the Internet & New Media businesses

- Executing the strategy through coordination of the different areas involved in Internet & New Media Business (Product, Editorial, IT, Comercial, Marketing, etc.).

- Proposing and leading new Internet & New Media businesses for the Group

Some of the Group online properties:

Cosmopolitan (www.cosmohispano.com)
Marie-Claire (www.marie-claire.es)
Muy Interesante (www.muyinteresante.es)
SerPadres (www.serpadres.es)
Autopista (www.autopista.es)
Motociclismo (www.motociclismo.es)
Sportlife (www.sportlife.es)
Runners (www.runners.es)
Men's Health (www.menshealth.es)
Owner

Adverstore.com

(Internet industry)

July 2006 — Present (3 years 6 months)
Professor

Universitat Oberta de Catalunya

(Education Management industry)

September 2000 — Present (9 years 4 months)

As a consultant professor I teach on several Degrees and Masters in the following areas: Marketing, Internet Marketing, Direct Marketing, Relationship Marketing, eBusiness, Internet Business Models, Internet Strategy.
Owner

Sappiens.com

(Online Media industry)

July 1999 — Present (10 years 6 months)
Founder & CEO

Adverstore.com, advertising for everyone!

(Internet industry)

June 2006 — November 2008 (2 years 6 months)

AdverStore is the way for small businesses to create banner image ads the same professional way big companies do, at a fraction of the cost and time. It combines a self service online tool and platform for creating banners with more than 60,000 different banner ad templates created by professional designers, covering more than 300 specific businesses and growing every day.
Independent Consultant
francescllobet [i-consultants] (Sole Proprietorship)

(Sole Proprietorship; 1-10 employees; Internet industry)

July 2002 — May 2006 (3 years 11 months)

As an Independent consultant I helped companies:

- Integrating Internet in the Marketing and Business strategy: defining the online strategy and coordinating the implementation of the projects as external Digital Marketing Manager o Ebusiness Manager

- Defining and innovating on their business models
Founder & CEO

Sappiens.com

(Privately Held; 11-50 employees; Internet industry)

July 1999 — June 2002 (3 years )

Responsible for definition, launching and development of this Internet Portal, a web 2.0 philosophy Virtual Community of knowledge. More than 100,000 people in 20 countries belong to the community, a reference for the Spanish-speaking area.

In this position I defined and implemented the company’s business plan, created and coordinated a team of 20 people in the areas of Marketing, Technology, Content and the other necessary areas in order to develop the project and seeked for and negotiated the project's funding.
Co-Founder & Partner

L&S Assessors

(Privately Held; 1-10 employees; Management Consulting industry)

April 1994 — December 1998 (4 years 9 months)
Executive Board Member

RedesTb

(Privately Held; 51-200 employees; Internet industry)

September 1997 — March 1998 (7 months)

RedesTb was the main Internet Services Provider in Spain until its acquisition in March 1998

As an independent strategic consultant and member of the Executive Board I:

- Assisted in the definition and development of the company's business plan
- Implemented the professionalization plan
- Negotiated agreements with telecommunications companies
- Defined a plan to prepare the company for an acquisition
- Conducted negotiations on behalf of the the company and its shareholders with several telecommunications groups for an acquisition, until the effective sale of the company to Grupo Retevision.
Manager Consultant

BKS Asesoramiento

(Privately Held; 1-10 employees; Management Consulting industry)

April 1992 — March 1994 (2 years )
Senior Consultant

Arthur Andersen

(Public Company; 10,001 or more employees; Management Consulting industry)

September 1989 — March 1992 (2 years 7 months)

Francesc Llobet’s Education

Universitat Oberta de Catalunya

PhD Program , Information & Knowledge Society , 2000 — 2003
ESADE Business School

Llic.& MBA , 1983 — 1989
Sant Ignasi, Sarrià

1971 — 1983