Enrique Quintero

Current

• Director at METRIPLICA

Past

• Web Analytics Senior Manager at VUELING AIRLINES
• Web Analytics Manager at METRIPLICA
• Web Analytics Consultant at MULTIPLICA

• Data Management Specialist at EDREAMS
• eBusiness Analyst at OGILVY INTERACTIVE

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2 more...

Education

• Universitat Pompeu Fabra
• Universitat Politècnica de Catalunya
• Universitat Politècnica de Catalunya

• Universitat Politècnica de Catalunya

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1 more...

Recommended

4 people have recommended Enrique

Connections

307 connections

Industry

Internet

Enrique Quintero’s Experience

• Director

  METRIPLICA

  (Internet industry)

  May 2008 — Present (1 year 8 months)

  - GOOGLE OPTIMIZER PARTNER for Spain
  - GOOGLE OPTIMIZER AUTHORIZED CONSULTANT
  
  RESPONSIBILITIES
  
  - Lead team analysts to support work for the multiple clients and industries
  - Creation and development of analytical plans and strategies to improve the effectiveness of marketing actions
  - Provide specific marketing analysis and recommendations that support business decisions
  - Provide statistical and sampling consulting for clients and strategic planning personnel
  - Be a significant contributor in building systems, tools, dashboards and integration with known tools (such as Omniture, Google Analytics, Business Intelligence systems, etc)
  - On-Site lead for day-to-day and strategic analytic aspect of business for clients
  - Partner with strategic planning and account management departments to plan and monitor programs
  - Design and recommend appropriate analytic methodology and approach
  - Web Analytics evangelization

• Web Analytics Senior Manager

  VUELING AIRLINES

  (Public Company; 1001-5000 employees; Airlines/Aviation industry)

  June 2007 — April 2008 (11 months)

  Integral part of the airline Internet team, supporting key business stakeholders by providing in-depth analysis of consumer behaviour and website performance, working closely with marketing, creative, IT and the web site production team to fulfil on-going and ad hoc reporting needs.
  
  RESPONSIBILITIES
  
  • In-depth analysis of web site traffic metrics and recommendations for improving the online experience and key business performance metrics
  • Central point for web-usage questions
  • Reporting dashboards for internal stakeholders
  • Quantitative analyses and manage testing plans for buying process and site design initiatives
  • Business case support for web projects
  • Maintain pulse on latest trends in web and online marketing measurement strategies and tactics
  • Measure and recommend quantifiable impacts to site performance via a/b and multivariate tests

• Web Analytics Manager

  METRIPLICA

  (Privately Held; 11-50 employees; Internet industry)

  February 2005 — June 2007 (2 years 5 months)

  METRIPLICA - MULTIPLICA's division which specialises in online measurement - has developed a range of solutions to help you gain a perfect understanding of how users get to your website, what they do and how they behave once there or what their opinion or level of satisfaction is.
  
  - GOOGLE ANALYTICS PARTNER for Spain
  - GOOGLE ANALYTICS AUTHORISED CONSULTANT

• Web Analytics Consultant

  MULTIPLICA

  (Privately Held; 11-50 employees; Internet industry)

  February 2003 — February 2005 (2 years 1 month)

  - Map business goals to Web strategies.
  - Identify key performance indicators.
  - Analyze site analytics and search marketing data.
  - Create client reports.
  - Articulate performance.
  - Identify opportunities for improvement.
  - Define and execute online surveys
  - Inform design decisions.
  - Collaboration, bringing together executive, product, and technical teams to achieve shared goals
  - Build reporting dashboards

• Data Management Specialist

  EDREAMS

  (Privately Held; 201-500 employees; Airlines/Aviation industry)

  May 2000 — October 2001 (1 year 6 months)

  - In charge of Data Mining issues, both in web environment and in Data Warehouse.
  - Liaison with Marketing and engineering departments.
  - Statistics design and report about the various countries taking part in eDreams (Italy, Uk, France and Spain).
  - Cooperation with different associates (Apax, EresMas, Jumpy) in various surveys.
  - Setting up of Accrue Insight (e-business intelligence tool).

• eBusiness Analyst

  OGILVY INTERACTIVE

  (Public Company; 1001-5000 employees; Internet industry)

  August 1999 — May 2000 (10 months)

  - In charge of measurement and related issues, web monitoring and market research
  - Measurement and control plan design and set up in various web based enterprises: NESTLE, MENTA, CEAC, VIPS, etc.)
  - Use of different analysis tools, Business Objects, Visual Fox., etc.

Enrique Quintero’s Education

• Universitat Pompeu Fabra

  Teacher , Master Marketing Directo y Digital , 2008 — 2010 (expected)

• Universitat Politècnica de Catalunya

  BACHELOR OF STATISTIC SCIENCE , Statistics , 2001 — 2003

  - Specialized in data mining and knowledge discovery data

• Universitat Politècnica de Catalunya

  BACHELOR DEGREE IN STATISTICS , Maths & Statistics , 1997 — 1999

  - Specialized in quality and related issues.
  - Proficiency in statistics software: SAS, SPSS, MINITAB, SPAD, PEST, etc.
  - Use of software for data bases management.

• Universitat Politècnica de Catalunya

  COMPUTER SCIENCE ENGINEERING , 1995 — 1996

  - Vast knowledge of computer science programming.
  - Use of high level computing languages as well as low level (ensamblador).
  - Use of general software (Microsoft OFFICE, etc.)