Didier Lagae

Current

• PR Consultant - Founder and Managing Partner at Marco de Comunicación - PR agency

Past

• Deputy General Manager Spain at Edelman Spain
• Division Head at Shandwick Spain
• Global Head of Communications at The Body Shop

• External Communication Manager EMEA at Levi Strauss & Co
• Managing Partner at ECCO Belgium

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2 more...

Education

• UAB
• UCL
• VUB

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Recommended

6 people have recommended Didier

Connections

442 connections

Industry

Public Relations and Communications

Websites

• My Company

Didier Lagae’s Summary

I am specialized in building corporate reputations and brands.

Didier Lagae’s Specialties:

Creating news.
Corporate identity.
Media coaching.
Media events.

Didier Lagae’s Experience

• PR Consultant - Founder and Managing Partner

  Marco de Comunicación - PR agency

  (Privately Held; 11-50 employees; Public Relations and Communications industry)

  May 2002 — Present (7 years 8 months)

• Deputy General Manager Spain

  Edelman Spain

  (Public Relations and Communications industry)

  2000 — 2002 (2 years )

  At Edelman I headed the technology, healthcare and consumer divisions for Spain working with clients such as Lucky Strike, Viagra from Pfizer, Xenical from Roche, Propecia from Merck, F5 networks, Diamond Cluster, Aspective software, Broadvision, University of Chicago

• Division Head

  Shandwick Spain

  (Public Company; Public Relations and Communications industry)

  1999 — 2000 (1 year )

  At Shandwick I worked with clients such as Samsung, Agfa Gevaert, eDreams and leatherXchange

• Global Head of Communications

  The Body Shop

  (Public Company; Public Relations and Communications industry)

  1997 — 1999 (2 years )

  Heading an internal team of over 20 people and managing a total budget of 20 million euros. Overseeing external communication in 47 markets worldwide. Responsibilities included investor relations, corporate Pr, product pr, employee communications, franchisee communications, internet and intranet.

• External Communication Manager EMEA

  Levi Strauss & Co

  (Public Relations and Communications industry)

  1996 — 1997 (1 year )

  Driving corporate reputation across EMEA.
  Internal consultant to General Managers.

• Managing Partner

  ECCO Belgium

  (Public Relations and Communications industry)

  1992 — 1996 (4 years )

  I started my career at ECCO Belgium as a AE and ended up as Managing Partner.
  
  Clients include: Interbrew, Ricoh, Citibank, Mattel, Marlboro Classics, Deschamps

Didier Lagae’s Education

• UAB

  Master , Communication

• UCL

  Postgraduado , Financial Communications

• VUB

  Licenciado , Comunicacion

Additional Information

Didier Lagae’s Websites:

• My Company

Didier Lagae’s Groups:

IPRA

•    Barcelona Professionals
•    Network of PR Professionals
•    Tech PR
•    Crisis Communication
•    Admirals Business Club

Didier Lagae’s Honors:

World Guinness Record Holder for building the largets chocolate structure, a 7 metric ton chocolate heart in very city center of Madrid which got tons of TV, radio and Tv coverage for our client Match.com

Marco de Comunicacion has been the most awarded Spanish PR agency for each of the last three years. MdC is the only independent Spanish PR agency to have won an European Excellence Award in 2007 and the first and only Spanish PR agency to win a global Mercury Award (4 no less in 2008). We were the Spanish agency with most finalists in the 2008 European Sabre awards and only one of two to win an award.

Didier Lagae’s Contact Settings

Interested In:

• consulting offers
• new ventures
• job inquiries
• expertise requests
• business deals
• reference requests
• getting back in touch