Anthony Leaton

Current

eProduct/Project/Marketing Manager at Currently Seeking New Role

Past

eMarketing Manager at Aries Forth
Marketing Specialist at Enormo
SEO, Email Marketing and Link Campaign Manager at TravelCLICK

HRIS Administrator at ACS
e-Marketing Executive at Avenir Telecom
e-PR/e-Marketing Executive at Oikos Technologies
PR/Marketing Executive at GEA Public Relations

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Education

University of Wales, Swansea

Recommended

6 people have recommended Anthony

Connections

235 connections

Industry

Marketing and Advertising

Websites

Anthony Leaton’s Summary

- Conducted on and offline project management for Business to Business [B2B] and Business to Consumer [B2C] sales channel campaigns
- Oversaw supporting documentation and in-house training for customer inquiries, creation of web press releases and press quotations for product launch for an exclusive EMEA consumer product
- Full web product experience encompassing conception, specification, troubleshooting and support of phased updates and future implementations for B2B and B2C web and micro sites
- Analyzed existing web marketing, design, email delivery suppliers, recommended and risk assessed potential partners.
- Incorporated use of collaborate ASP based project planning applications, Project Place and eRoom to easier facilitate multinational marketing and PR campaigns
- Forecast budget and ROI planned online marketing campaigns for Email, PPC, SEO, PR and events management. Enjoyed successes including - 8:1 ROI with email, 5:1 ROI with PPC; 400% ROI with traffic generation/SEO campaigns
- Regularly conducted web portal traffic, link and SEO analysis. Oversaw ongoing portal development changes to ensure online competitiveness. Implemented new product CRM strategies for placement in top 10 organic Google results
- Incorporated SEO strategies with quality linking partners to increase page ranking from zero to five in three months
- Future proofed website site specifications. Developed phased e-CRM, logic, design, and e-marketing functionality integration
- Oversaw web portal implementations with Web 1.0 and 2.0 functionality
- Daily online advertisement, web-site analysis, price fixing, and content planning
- Produced marketing plans for the company's clicks and mortar expansion over the next two to three years. Incorporated strategic online positioning, branding and PR activity for three web portals and micro sites
- Responsibility for creating and communicating client brief requirements with internal development and design teams

Anthony Leaton’s Specialties:

Fully Integrated Emarketing Experience using on and offline channels to achieve wider and more successful campaigns!

Email Marketing, Micro-Site Development and Creation, Campaign Planning,

Anthony Leaton’s Experience

eProduct/Project/Marketing Manager

Currently Seeking New Role

(Marketing and Advertising industry)

October 2009 — Present (3 months)

Currently seeking new opportunities
eMarketing Manager

Aries Forth

(Privately Held; Events Services industry)

July 2009 — October 2009 (4 months)

Overseeing online web production of online marketing campaigns, conference production and customer fulfillment.
Segmented email marketing campaigns
Web site project management and production
Press release creation and press liaison.
SMO: Via relevant online forums, blogs, professional interest groups and b2b plus leisure focused social networking boards including Linkedin, Twitter, Facebook.
Design of all web based marketing materials including offline electronic documents
Marketing Specialist

Enormo

(Real Estate industry)

January 2009 — June 2009 (6 months)

Head of Enormo's marketing and e-message delivery. Overseeing a department of data-specialists and start to end production of in-house and commercial marketing materials.
Daily acquisition and retention campaign delivery, targeting, analysis and reporting and market positioning.

Increased lead generation threefold within 2 months. Realized10% conversion of inbound leads.
Highly aggressive acquisitionemail campaign management: 1.6 million emails in 3 months.
SEO, Email Marketing and Link Campaign Manager

TravelCLICK

(Privately Held; Hospitality industry)

March 2007 — January 2009 (1 year 11 months)

Agency email marketing and SEO service specialist. Working to TravelCLICK and their clients to deliver a complete acquisition and retention email and SEO Web 2.0 marketing solutions. Responsible for product inception, delivery, processes, training, support, day-to-day client campaign project management, delivery, reporting and strategic online positioning.
Structuring and supporting hotels to provide an integrated annual online marketing campaign.

Sole responsibility for creating email copy and creative from client briefings.

Responsibility for creating the email service, supporting internal and external processes and documentation.

Developing Web Site ready SEO friendly copy: Hilton Prague Old Town, Gardaland Resort & Hotel

Achievements
Applied best practice SEO/SEM/Web 2.0 strategies with quality linking partners increasing page ranking, traffic and site stickiness with Marmara Hotels, St James Hotel, Hotel Berlin, Hotel Jules, Aurora Resorts, Hilton Prague Old Town, and Gardaland Hotel.

Forecast budget and ROI planned online marketing campaigns for Email, PPC, SEO, PR and events management. Enjoyed successes including - 23:1 ROI with email Gardaland, Westbury Mayfair, and Kingsway Hall.

Clients
Gardaland Hotel
Wyndham Grand
Schloss Neuhardenberg
Marmara Hotels
St James Hotel
Hotel Berlin
Hotel Jules
Aurora Resorts
Hilton Prague Old Town
Gardaland Hotel
Westbury Mayfair
Kingsway Hall
St. James's Hotel and Club
Palau Pacific Resort
Oasis Hotels & Resorts
Hotel Sindelfingen
HRIS Administrator

ACS

(Public Company; 10,001 or more employees; ACS; Information Technology and Services industry)

March 2006 — March 2007 (1 year 1 month)

Supporting EMEA user account set-up, administration and critical application work arounds. Utilised ticketing systems to keep to SLA. Supporting applications in pre and post go-live instances. Reporting application production issues within deadline.
e-Marketing Executive

Avenir Telecom

(Public Company; AVT; Telecommunications industry)

March 2003 — March 2006 (3 years 1 month)

Description:

Responsible for development of three web portals. Daily project management, site analysis, price fixing, content planning and site statistic reporting, update and delivery. An autonomous role overseeing web implementation, future proofing and overseeing the site specification, logic, design, e-marketing and online commercials.

- Responsible for HTML sales newsletter creation and dissemination using a third party AP bulk email solution

- Online micro site and landing page creation and set-up and maintenance of customer information

- Regularly reported and evaluated of on and offline B2B and B2C marketing opportunities

- Ownership of the company's SEO direction in-house and with a 3rd party agency

- Forward planning web copy and content including product reviews

- Daily content creation for offers, services, landing pages and legal.
- Ownership of online commercials and customer incentives

- Customer and 3rd party agency liaison

- Sole responsibility for initiating and planning Google PPC keyword strategies, maintenance and advertisement prominence

- Managed internal department liaison to formulate competitive pricing strategies and streamlined departmental communications and workflow

- Initiated low level viral and online banner marketing activities

- Managing project direction cross culturally with international web design teams

- Email and direct response campaigns; fielded general and specialist inquiries to consumer inquiries

- Managed email data integrity, update and cleansing pre and post campaign

- Analyzed mapped, formulated and improved existing business and on site B2B & B2C marcoms

- Oversaw subsequent day to day communication and project management with internal and external suppliers

- Head of OS Commerce and HTML web site testing and trouble shooting of phased web implementations
e-PR/e-Marketing Executive

Oikos Technologies

(Privately Held; 1-10 employees; Information Technology and Services industry)

November 2002 — March 2004 (1 year 5 months)

Freelance contractor implementing and guiding Web copy content, promotion, branding and delivery. Project managing campaign copy and third party communication. Supporting email marketing initiatives, advising data protection and privacy issues. Responsibility for locating third party content partners, local networking and online marketing affiliates.
PR/Marketing Executive

GEA Public Relations

(Public Relations and Communications industry)

September 1998 — November 2002 (4 years 3 months)

Agency Web e-commerce and e-marketing strategy and implementation specialist. Responsible for proactive and response client press and conference placement across Europe. Engaged in daily e-Marketing and e-PR competitor, client knowledge management and industry research. Reporting solely to the company Director.

Key Responsibilities:
Advised and developed design and navigation strategy and end-user functionality for Worcester Controls and Imhotep.

Formulated best practice online e-zines and direct marketing emailing practices for Worcester Controls.

Authored comprehensive report on search engine marketing techniques for Dun & Bradstreet.

Optimization formulation of keyword and description tags and facilitating reciprocal industry links for Dun & Bradstreet and eRoom.

Initiated web portal activity strategy to encourage feedback for Worcester Controls and Imhotep

Comfortable writing drafting and proof reading press and feature articles

Secured media and response opportunity dealings and coverage in the top five IT and Credit Finance publications.

Regular mystery shopping and evaluation of client and competitor brand recognition and adherence to corporate guidelines.

Evaluated point of sale and event marketing 'branding'

Sites
www.dnb.co.uk
www.eroom.com
www.worcestercontrols.co.uk
www.imhotep.com
www.is4profit.com

Anthony Leaton’s Education

University of Wales, Swansea

1994 — 1997

Additional Information

Anthony Leaton’s Websites:

Anthony Leaton’s Interests:

Literature, music composition, playing bass, anthropology, philosophy, creative writing - scripts and articles, making jewellery, culture preservation, travel, learning foreign languages, wine tasting, cuisine.