Head of Products at Project Amuso
Barcelona Area, Spain
- Current
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- Head of Products at Project Amuso
- Proprietor at William Houghton Digital Business Consulting
- Past
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- Vice President, Consumer Products at MyStrands, Inc
- Director of Product Strategy at America Online (AOL Entertainment)
- Director of Product Development at AOL Entertainment
- Director, Programming and Content Development at NetChannel Inc.
- IT Consultant at Ernst & Young Consulting
- Proprietor at Sow's Ear Communications
- Recommended
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9 people have recommended William - Connections
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- Industry
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- Websites
William Houghton’s Summary
• 15 years creating innovative products and strategies for internet, mobile and iTV platforms. My passion is devising the next generation of B2C experiences... community-based services, new media products & mobile applications.
• Sustainable products require a robust business model. My expertise is the conception and implementation of product and advertising strategies that align with business needs. I have an array of experience in advertising strategies -- from standard IAB inventory, direct-to-consumer commerce, to the development of behaviorally-targeted advertising.
• At the leading edge of New Media is the independent artist. I have special interest in programs promoting independent music and video, including relationships with Indie artists and labels, rights management agencies, and related businesses.
William Houghton’s Specialties:
B2C product strategy & deployment, including online, mobile & iTV platforms. Product positioning and business strategy. Product development from concept to launch, especially community-based products. A special interest in the Independent Artist as a pioneer of new media.
William Houghton’s Experience
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Head of Products
Project Amuso
(Privately Held; Internet industry)
2009 — Present (less than a year)
Developing and implementing product strategy for this new venture in Online Social Games.
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Proprietor
William Houghton Digital Business Consulting
(Online Media industry)
November 2006 — Present (3 years 2 months)
Develop & deploy product & advertising strategies that align with business metrics. Building on 15+ years in product development and business management, my expertise is in building innovative, compelling and sustainable consumer-facing products and the business processes to support them.
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Vice President, Consumer Products
MyStrands, Inc
(Privately Held; Computer Software industry)
June 2005 — December 2006 (1 year 7 months)
(Entrepreneurial Venture) Shaped the consumer-facing businesses and products for this Web 2.0 start-up. Provided strategies for Business Development, Advertising and Marketing (including SEM).
I especially enjoy the Independent Music programs and Social Networking strategy. You can check it out at http://www.MyStrands.com. -
Director of Product Strategy
America Online (AOL Entertainment)
(Public Company; 10,001 or more employees; TWX; Online Media industry)
1998 — 2004 (6 years )
Authored online product strategies based on business objectives, working directly with the Senior Vice President of AOL Programming. Defined product, marketing & advertising requirements. Oversaw the development of projects from concept through design, technical implementation, QA, and launch.
• Properties included AOL Music, AOL Television, Moviefone, AOL Games, etc... Directed the migration of each destination to an open-standard, advertising-supported business model. -
Director of Product Development
AOL Entertainment
(Public Company; 5001-10,000 employees; TWX; Online Media industry)
June 1998 — 2001 (3 years )
• Product strategist for AOL Television & Moviefone. Specialties included development of advanced taste-based recommendation systems, non-standard advertising opportunities, and electronic programming guides.
• Director of the "AOL Devices" studio -- including mobile and non-PC products for America Online. Executive Producer of the fledgling AOLTV service. Managed the creative team, including graphic designers, writers/editors, and UI designers. -
Director, Programming and Content Development
NetChannel Inc.
(Internet industry)
December 1996 — June 1998 (1 year 7 months)
(Entrepreneurial Venture) Created User Interface design concepts and prototypes for the NetChannel interactive TV service. Specifically worked in next generation electronic program guides using data provided by TMS and Gemstar/TVGuide.
Also: functioned as Executive Producer of the NetChannel service, directing the efforts of the creative and editorial teams in the ongoing programming of 12 content channels. -
IT Consultant
Ernst & Young Consulting
(Privately Held; 10,001 or more employees; Management Consulting industry)
May 1990 — April 1995 (5 years )
Authored applications using 4GL development tools, such as PowerBuilder. Some additional authoring in SAP. Assisted on Change Management engagements.
Also: Designed and produced multimedia titles and interactive CDs for firm-wide recruitment efforts. Authored interactive sales materials for major engagements. Developed interactive training materials for in-house and clients, using Director/Flash. -
Proprietor
Sow's Ear Communications
(Public Relations and Communications industry)
August 1988 — November 1990 (2 years 4 months)
(Freelance Venture) Worked as an independent contractor providing graphic design and editorial services for small businesses (primarily non-profits organizations). Clients included the Cleveland Historical Society, Cleveland City Schools, Cleveland Warehouse District, Ohio City Historical Society, and others.
Designed and oversaw production of newsletters and special print projects, working with printers and mailing houses.
