Almudena Maneiro

Current

• Financial Services Marketing Manager, EMEA at Research In Motion

Past

• co-creadora at MET IE BUSINESS SCHOOL
• Enterprise Segment Marketing Manager at Research In Motion
• Business Development at Austrian Trade Commission

• MK at KPNQwest

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1 more...

Education

• La Salle - Campus Madrid / New York
• Universität Bremen
• Deutsche Schule Madrid

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Connections

88 connections

Industry

Information Technology and Services

Almudena Maneiro’s Summary

More than 10 years of marketing experience in different sectors, incl. telecommunications and technology sectors.

As Financial Services Marketing Manager, I lead all marketing and strategic business activities for Financial Services in EMEA and championed a vertical defining value proposition led approach to establish leadership in the mobile platform sector.

Prior to RIM, I spent four years as the BD Manager for the Austrian Trade Commission. In this role, I was responsible to coach Austrian Companies in the Renewals Energy and Waste & Disposal industry in their establishment process within the Spanish market, providing them with business intelligence, contacts, financing, research corporations, technology transfers, and assistant in the establishment of subsidiaries

Almudena Maneiro’s Specialties:

Mobile/Telecoms Marketing
Financial Industry
Strategic Marketing
Business Development
Cross-cultural communication
Develop strategic value propositions to exceed business objectives
Experience in B2B marketing, covering segmentation, propositions, pricing and go to market strategies.

Almudena Maneiro’s Experience

• Financial Services Marketing Manager, EMEA

  Research In Motion

  (Public Company; RIMM; Wireless industry)

  August 2009 — Present (5 months)

  Responsible for subject matter expertise and develop and maintain a comprehensive understanding of industry-specific customer business needs.
  
  Responsible to define how RIM can assist customers in meeting those business needs and define go-to-market strategies for key segments of the Financial Services vertical.

• co-creadora

  MET IE BUSINESS SCHOOL

  (Wireless industry)

  2007 — 2009 (2 years )

  RIM and IE Business School created a program called MET- recently changed name to CIM -
  CIM is a training program designed to encourage high potential women to enhance their business leadership skills through communication and academic inquiry. The learning process is aided by mentoring by experienced professionals and by technological learning platforms

• Enterprise Segment Marketing Manager

  Research In Motion

  (Public Company; RIMM; Wireless industry)

  November 2006 — August 2009 (2 years 10 months)

• Business Development

  Austrian Trade Commission

  (Government Agency; 11-50 employees; Management Consulting industry)

  September 2002 — November 2006 (4 years 3 months)

  Business Development -
  Responsible for verticals: renewable energies, environmental services, automotive industry

• MK

  KPNQwest

  (Public Company; 1001-5000 employees; KQIP; Telecommunications industry)

  2000 — 2002 (2 years )

Almudena Maneiro’s Education

• La Salle - Campus Madrid / New York

  MBA , International MBA , 2004 — 2006

• Universität Bremen

  BA Economics , Economics , 1992 — 1997

• Deutsche Schule Madrid

  1986 — 1992

Additional Information

Almudena Maneiro’s Groups:

•    Front End of Innovation
•    International MBA La Salle
•    DSM - Deutsche Schule Madrid
•    Mobile Innovation Forum - Android iPhone BlackBerry Symbian Winmobile Developers
•    Financial Services Think Tank
•    La Salle Internacional Graduate School Business
•    Finance Club
•    Finance Club London
•    Marketing and Metrics

Almudena Maneiro’s Contact Settings

Interested In:

• expertise requests
• business deals
• reference requests
• getting back in touch