Albert Aixut

Current

• BRAND MANAGER at TMB

Past

• PRODUCT MANAGER BUS at TMB
• Marketing Expert at TMB
• Administrator on the Metro Personnel Department at TMB

• Administrator in the Finance and Administration Department at Philips Iberica

see less...

1 more...

Education

• ESADE Business School
• Universitat Abat Oliba CEU
• Universitat de Barcelona

• ETP Clot

see less...

1 more...

Recommended

1 person has recommended Albert

Connections

139 connections

Industry

Transportation/Trucking/Railroad

Albert Aixut’s Summary

- In charge of all TMB’s brand advertising campaigns, managing, deciding, coordinating, planning, executing and controlling all of them (aprox. 12 ad campaigns and 12 collaborations by year)
- Managing and administrating a €1,600,000 budget
- Working all the advertising campaigns with prestigious Ad Agencies and Media Agencies (DDB, Starcom, OMD)
- Increased the creativity and effectiveness of the advertising campaigns implementing a new work method of interrelations between the providers (especially between the Advertising Agency and de Media Agency)
- Introduced on the company 360º multimedia campaigns with interrelation between the different medias getting then a bigger effectiveness that with the sum of the different media (Eg. El Primavera Sound baja al metro, Concurso literario on-line de relatos cortos)
- Events Organization
- Introduced in a lot of campaigns the possibility to the customer to communicate and share his communications through TMB, using pull strategies instead of push.
- Introduced in the company viral marketing campaigns. (Eg. TMB te lleva al Red Bull Air Race)
- Achieved big collaboration between the different departments and areas on TMB. (Company with more than 8.000 workers).

Albert Aixut’s Specialties:

If you wanna have a real marketing strategy on your company, just contact me.

Albert Aixut’s Experience

• BRAND MANAGER

  TMB

  (Public Company; 5001-10,000 employees; TMB; Transportation/Trucking/Railroad industry)

  November 2004 — Present (5 years 2 months)

  - In charge of all TMB’s brand advertising campaigns, managing, deciding, coordinating, planning, executing and controlling all of them(aprox. 12 ad campaigns and 12 collaborations by year)
  - Managing & administrating a €1.600.000 budget
  - Increased the creativity and effectiveness of the advertising campaigns implementing a new work method of interrelations between the providers (especially between Advertising Agency & Media Agency)
  - Introduced on the company 360º multimedia campaigns with interrelation between the different medias getting then a bigger effectiveness that with the sum of the different media
  - Introduced in a lot of campaigns the possibility to the customer to communicate and share his communications through TMB, using pull strategies instead of push
  - Working all advertising campaigns with prestigious Ad Agencies and Media Agencies (Eg. DDB, Starcom)
  - Achieved big collaboration between the different departments and areas on TMB. (Company + than 8.000 people)

• PRODUCT MANAGER BUS

  TMB

  (Public Company; 5001-10,000 employees; TMB; Transportation/Trucking/Railroad industry)

  February 2004 — November 2004 (10 months)

  - In charge of all TMB’s bus advertising campaigns, managing, deciding, coordinating, planning, executing and controlling all of them (aprox. 25 ad campaigns and 8 collaborations)
  - Managing and administrating a €1,600,000 budget
  - Created and Implemented a new information system for the bus routes (pocket leaflets with the Bus Timetable), introduced now on more than 40 bus routes.
  - Executed the visual and TV campaign “Gaudeix del Trajecte (Angelet)” with a €1,100,00 value.

• Marketing Expert

  TMB

  (Public Company; 5001-10,000 employees; TMB; Transportation/Trucking/Railroad industry)

  September 2003 — February 2004 (6 months)

• Administrator on the Metro Personnel Department

  TMB

  (Public Company; 5001-10,000 employees; TMB; Transportation/Trucking/Railroad industry)

  June 2003 — September 2003 (4 months)

• Administrator in the Finance and Administration Department

  Philips Iberica

  (Public Company; 10,001 or more employees; TMB; Consumer Electronics industry)

  March 2003 — June 2003 (4 months)

Albert Aixut’s Education

• ESADE Business School

  2006 — 2007

• Universitat Abat Oliba CEU

  Business Administration Degree , Business Administration , 1996 — 2001

• Universitat de Barcelona

  Diploma in Sport's Business Administration , Business Administration , 1999 — 2000

• ETP Clot

Additional Information

Albert Aixut’s Interests:

marketing, communication, branding, advertising, leadership, management.

Albert Aixut’s Contact Settings

Interested In:

• career opportunities
• consulting offers
• new ventures
• job inquiries
• expertise requests
• business deals
• reference requests
• getting back in touch